Roger A. Kerin,
Southern Methodist University Steven W. Hartley,
University of Denver William Rudelius,
University of Minnesota
ISBN: 0070043450 Copyright year: 2004
Supplements
Instructor Supplements:
Instructor's Box: 007288455X: All resources in one package: The easy-to-carry Instructor's Box is a convenient way to keep class materials in one place. The box contains the fully integrated instructor's manual in a loose-leaf, 3-hole punch format, PowerPoint CDs, Instructor's CDs and the VHS video library. Also included are 2 three-ring binders and color tabs for easy organization of class materials.
Print Instructor's Manual: 0072550589: The Instructor's Manual includes: lecture notes, discussions of the Marketing NewsNet boxes, Web link boxes, Ethics and Social Responsibility Alerts, Internet Exercises, answers to the Applying Marketing Concepts and Applications questions, supplemental lecture notes, teaching suggestions, and detailed information about integrating the other supplements into the course and classroom.
Test Bank: 0072884576: The test bank contains more than 3000 questions consisting of multiple choice and short essay questions. There are three types of multiple choice questions - definition, conceptual, and application. All material in the text - including the boxed material and the cases — is covered by questions in the test bank.
PowerPoint: 0072884568 (also available with the Instructor's Box): The PowerPoint package consists of more than 1500 slides, and includes text figures, supplemental figures, content outlines, and definitions. In addition, digital assets such as print and TV advertisements are contained in the PowerPoint presentation.
Instructor's CD-ROM:0072550597 (also available with the Instructor's Box): The CD-ROM includes the print and electronic supplements and the Computest package. Computest contains all of the multiple-choice questions from the Test Bank, Web Quizzes, Student CD-ROM, Study Guide, and PowerWeb readings so the instructor can include questions from these supplements in tests and quizzes. This allows you to reward students who go the extra mile and utilize these study aids. The Computest program allows instructors to select any of the questions, make changes if desired, or add new questions - and quickly print out a finished set customized to the instructor's course. (WIN/MAC on Instructor's CD-ROM-(
Video Case Studies: 0072836938 (also available with the Instructor's Box) A unique series of 18 contemporary marketing cases on 4 cassettes. Each video case corresponds with chapter-specific topics and end-of-chapter case in the text. The video cases feature a variety of organizations and provide balanced coverage of services consumer products, small businesses, Fortune 500 firms, and business-to-business examples. The Core package includes brand new videos including Flyte Tyme, Breathe RightStrips, Nokia, Mall of America, BMW, Rollerblade, and PalmPilot.
Video Case Segments
Chapter 14: Mall of America: Shopping…and a Whole Lot More!
Chapter 15: Airwalk, Inc.: Reaching the Youth Market with IMC
Chapter 16: Fallon Worldwide: In the Creativity Business
Chapter 17: Reebok: Relationship Selling and Customer Value
Chapter 18: America Online, Inc.: Defining the Online Experience
Color Acetates: Available On Demand: A set of 100 four-color overhead transparency acetates is available free to adopters on demand. More than 50 percent of these have been developed from information not in the text and include many print advertisements that demonstrate key marketing theories. Each of the acetates containing new material is accompanied by lecture notes to assist integration of this material into lectures.Website: http://www.mhhe.com/kerin This completely new text-specific site contains: Information Center featuresTable of Contents, About the Author, Preface, What's New, Feature Summary, Supplement List, PowerText Online Demo, Distance Learning Platform Content Demo, PageOut, and more.Instructor's Center includes PowerPoint Download Center, Content Updates and Current Events.Student Center with PowerWeb includesBusiness Week Updates, Term Flashcards, and Self-Quizzes with Feedback. Kerin PowerWeb presentsDaily News Feed, Weekly Case Updates, Readings in Marketing, PowerSearch Current Journals and Periodicals, Career Resources, Web Research, Study Tips, and much more.
WebCT/BlackBoard/eCollege Content:Content from the Online Learning Center can be made available to adopting Professors for delivery through several course management systems including WebCT, Blackboard, TopClass, or eCollege platforms.
PageOut: McGraw-Hill's unique point-and click course website tool, enabling you to create a full-featured, professional quality course website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if your short on time, we even have a team ready to help you create your site!
Primis Online: McGraw-Hill/Primis Online'sdigital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.Student Supplements:
Student Online Learning Center:This rich book-specific website contains Student Center with PowerWeb includesBusiness Week Updates, Term Flashcards, Matching Exercise, Chapter Weblinks, and Self-Quizzes with Feedback.
Business Week Edition Your students can subscribe to Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week's registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.
Wall Street Journal Edition Your students can subscribe to the Wall Street Journal for a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ" handbook plus a pass code card shrink-wrapped with the text. The card directs students to a Website where they enter the code and then gain access to the WSJ registration page to enter address info and set up their print and online subscription, and also set up their subscription to Dow Jones Interactive online for the span of the 15-week period. Passcode ISBN 0072519509.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2004 McGraw-Hill Higher Education