Explain what is meant by a marketing channel of distribution and why intermediaries are needed.
Recognize differences between marketing channels for consumer and business products and services, and between different types of vertical marketing systems.
Describe factors considered by marketing executives when selecting and managing a marketing channel.
Explain what supply chain and logistics management are and how they relate tmarketing strategy.
Explain how managers trade off different "logistics costs" relative tcustomer service in order tmake a supply chain decision.
