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1 | |
Rob stops at the supermarket to purchase a package of Oreos and other groceries. He is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store. This pipeline is actually a: |
| | A) | consumer market. |
| | B) | marketing intermediary. |
| | C) | marketing channel. |
| | D) | transactional function. |
| | E) | logistical function. |
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2 | |
Which of the following is an example of a transactional function that would be performed by a marketing intermediary? |
| | A) | assorting and sorting |
| | B) | financing |
| | C) | grading |
| | D) | transporting |
| | E) | risk taking |
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3 | |
In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing __________ functions. |
| | A) | logistical |
| | B) | transformational |
| | C) | facilitating |
| | D) | implementing |
| | E) | transactional |
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4 | |
The most common indirect channel moves product from producer to retailer to consumer. This type of channel is most likely to exist when: |
| | A) | the retailer is large and can buy in large quantities. |
| | B) | the cost of inventory makes it too expensive to use a wholesaler. |
| | C) | there are so many product variations that a wholesaler could not carry them all in sufficient quantity. |
| | D) | the cost of maintaining inventory is high. |
| | E) | all of the above conditions exist. |
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5 | |
Which of the following statements about electronic marketing channels are true? |
| | A) | Electronic marketing channels combine to create possession utility. |
| | B) | Electronic intermediaries are incapable of performing many of the logistical functions that traditional intermediaries can. |
| | C) | Electronic marketing channels cannot create time and place utility. |
| | D) | Services cannot be distributed through electronic marketing channels. |
| | E) | Electronic marketing channels cannot perform transactional functions. |
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6 | |
Gazoontite is a company that sells specialty products to allergy sufferers through its website and offline in bricks-and-mortar retailer stores. Gazoontite uses: |
| | A) | bilateral distribution. |
| | B) | dual distribution. |
| | C) | vertical integration. |
| | D) | two-tiered placement. |
| | E) | franchising. |
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7 | |
Abbott Laboratories, a manufacturer of several popular over-the-counter medications, warehouses and delivers all of 3M's medical and surgical products to hospitals across the nation. The agreement between Abbott Laboratories and 3M is an example of: |
| | A) | multi-channel distribution. |
| | B) | a direct marketing channel. |
| | C) | a cooperative distribution channel. |
| | D) | a strategic channel alliance. |
| | E) | a dual distribution agreement. |
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8 | |
Lighting-One is a national ___________ that allows its members, retailers of lighting fixtures, to concentrate their buying power through it and more importantly plan collaborative promotional and pricing activities. |
| | A) | service-sponsored retail system |
| | B) | retailer-sponsored cooperative |
| | C) | administered cooperative system |
| | D) | manufacturer-sponsored cooperative |
| | E) | wholesaler-sponsored voluntary chain |
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9 | |
Which of the following statements about franchising is true? |
| | A) | Franchising is a type of corporate system. |
| | B) | Franchising is a form of backward integration. |
| | C) | Franchising is used to achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership. |
| | D) | Franchising is a type of administered vertical marketing system. |
| | E) | Franchising is the most visible variation of contractual systems. |
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10 | |
The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is called __________ distribution. |
| | A) | intensive |
| | B) | extensive |
| | C) | selective |
| | D) | exclusive |
| | E) | concentrated |
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11 | |
Organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of consumption to satisfy customer requirements is called: |
| | A) | physical distribution management. |
| | B) | logistics management. |
| | C) | customer service. |
| | D) | production management. |
| | E) | manufacturer distribution logistics. |
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12 | |
A(n) __________ is a sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users. |
| | A) | effective response system |
| | B) | demand channel |
| | C) | strategic information alliance |
| | D) | supply chain |
| | E) | product-specific delivery system |
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13 | |
Supply chain management impacts all of the following aspects of the marketing mix strategy EXCEPT: |
| | A) | the target market selection decision. |
| | B) | product mix decisions. |
| | C) | pricing decisions. |
| | D) | promotion decisions. |
| | E) | distribution decisions. |
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14 | |
An online retailer like Amazon.com relies on an efficient supply chain. The development of its supply chain supported its clearly defined marketing strategy and began with: |
| | A) | inventory forecasts. |
| | B) | a logistics mission statement. |
| | C) | the mature stage of the product life cycle. |
| | D) | understanding the customer. |
| | E) | none of the above. |
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15 | |
In Canada, Coca-Cola Beverages has rolled out new marketing, technologies, and packaging to outmaneuver private-label Canadian cola bottlers, which have captured considerable market share. Coke will bring in a new just-in-time distribution system based on unit trains and cross-docking sales centers. Which of the following statements describes how Coke will use cross-docking? |
| | A) | Cross-docking will allow Coca-Cola to greatly reduce the need to store and warehouse products. |
| | B) | The use of cross-docking means Coca-Cola will rely more on business-to-business marketing. |
| | C) | The use of cross-docking means Coca-Cola will implement the customer service concept in its relations with ultimate consumers. |
| | D) | Cross-docking will allow Coca-Cola to use less freight forwarding. |
| | E) | Cross-docking will allow Coca-Cola to outsource its manufacturing. |
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16 | |
Total logistics cost includes expenses associated with: |
| | A) | order processing. |
| | B) | materials handling and warehousing. |
| | C) | transportation. |
| | D) | inventory and stockouts. |
| | E) | all of the above. |
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17 | |
Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communications, and convenience. |
| | A) | replenishment |
| | B) | distribution management |
| | C) | just-in-time inventory |
| | D) | customer service |
| | E) | lead time |
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18 | |
Order cycle time is: |
| | A) | also called replenishment time. |
| | B) | typically more important to resellers than to consumers. |
| | C) | defined as the time that passes from ordering an item until it is received and ready for use or sale. |
| | D) | consists of various elements. |
| | E) | accurately described by all of the above. |
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19 | |
Supply chain manufacturers balance total logistics cost factors against customer service factors. Which of the following is an example of one of the customer service factors? |
| | A) | inventory |
| | B) | order processing |
| | C) | convenience |
| | D) | transportation |
| | E) | all of the above |
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20 | |
A __________ is an inventory-management system whereby the supplier determines the product amount and assortment a customer, such as a retailer needs and automatically delivers the appropriate items. |
| | A) | supplier-managed inventory |
| | B) | supply chain inventory |
| | C) | logistics-managed inventory |
| | D) | just-in-time system |
| | E) | vendor-managed inventory |
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