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1 | |
You probably own several pairs of blue jeans. Further, it is highly likely you purchased those jeans at retail stores located in a shopping mall. It is quite unlikely you bought the jeans directly from the manufacturer. In fact, most goods are brought to you via a(n) _________, which consists of individuals and firms involved in the process of making a product or service available for our use as consumers. |
| | A) | organizational chain of command |
| | B) | organizational hierarchy |
| | C) | marketing channel |
| | D) | marketing hierarchy |
| | E) | marketing chain of command |
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2 | |
Ingram Book Group, the nation's largest book wholesaler, saw how retailers were struggling to keep books in stock, placing orders with hundreds of different publishers and sometimes waiting weeks for the books to arrive. With Ingram, retailers can place one order, receive one shipment, and be billed on one invoice, even if the titles come from many different publishers. Which logistical functions are Ingram Book Group performing for retailers? |
| | A) | sorting and assorting |
| | B) | assorting and grading |
| | C) | risk taking and selling |
| | D) | marketing and sorting |
| | E) | financing, transporting, and storing |
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3 | |
Intermediaries perform facilitating functions, which assist producers in making goods and services more attractive to buyers. These functions include: |
| | A) | producing, assembling, and distributing. |
| | B) | transportation and distribution. |
| | C) | buying, selling, and risk taking. |
| | D) | assorting, sorting, and storing. |
| | E) | financing, grading, and marketing information and research. |
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4 | |
When Averil and Pete Peters, owners of Woodsgift Farm, were growing apples and blueberries and selling them at a fruit stand, one year they had a bumper crop and were unable to sell all they grew. They decided to use the excess fruit to make jams and jellies. This project was such a success that they now sell only jams and jellies made from their own fruit. The Peters sell the Woodsgift jams and jellies through mail order and at their old fruit stand. What kind of a distribution channel are the Peters using? |
| | A) | direct channel. |
| | B) | dual channel. |
| | C) | facilitated channel. |
| | D) | customer-service channel. |
| | E) | truck jobber channel. |
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5 | |
Indirect channels for consumer goods: |
| | A) | occur when one firm's marketing channels are used to sell another firm's products. |
| | B) | include producers and end-users dealing directly with each other. |
| | C) | include intermediaries that are between the producer and consumer and perform numerous channel functions. |
| | D) | are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. |
| | E) | are accurately described by none of the above. |
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6 | |
Ingram Book Group the nation's largest book wholesaler saw how retailers were struggling to keep books in stock, placing orders with hundreds of different publishers and sometimes waiting weeks for the books to arrive. With Ingram, retailers can place one order, receive one shipment, and be billed on one invoice, even if the titles come from many different publishers. What role is Ingram Book Group playing in the business marketing channels? |
| | A) | industrial distributor |
| | B) | general merchandise wholesaler |
| | C) | limited-service wholesaler |
| | D) | specialty merchandise wholesaler |
| | E) | cash and carry wholesaler |
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7 | |
Ingram Micro is the biggest computer wholesaler in the world. Ingram Micro serves two constituencies. They are the producers of computer products, such as IBM and Microsoft, and the resellers and retailers who sell the computer products to businesses and individual customers. Ingram Micro uses _____ because it uses different channels to reach its customers. |
| | A) | cross-docking. |
| | B) | a brokerage network. |
| | C) | contractual vertical marketing system. |
| | D) | horizontal integration. |
| | E) | dual distribution. |
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8 | |
Cereal Partners Worldwide (CPW) joined the manufacturing and marketing capabilities of U.S.-based General Mills with the worldwide distribution of Swiss-based Nestlé. Thus, in Paris your breakfast can include Nestlé Cheerios miel armandes as well as coffee and a croissant. CPW illustrates which recent innovation in marketing channels? |
| | A) | dual distribution |
| | B) | multi-channel distribution |
| | C) | cooperative distribution |
| | D) | a strategic channel alliance |
| | E) | bilateral trade agreement |
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9 | |
Which of the following is the most popular type of vertical marketing system, accounting for about 40 percent of all retail sales? |
| | A) | corporate vertical marketing systems |
| | B) | horizontal marketing systems |
| | C) | contractual vertical marketing systems |
| | D) | administered vertical marketing systems |
| | E) | wholesaler-sponsored voluntary systems |
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10 | |
When Averil and Pete Peters, owners of Woodsgift Farm, were growing apples and blueberries and selling them at a fruit stand when one year they had a bumper crop and were unable to sell all they grew. They decided to use the excess fruit to make jams and jellies. This project was such a success that they now sell only jams and jellies made from their own fruit. When the Peters expanded from just growing the fruit to making and selling jams and jellies, this was an example of: |
| | A) | administered integration. |
| | B) | horizontal integration. |
| | C) | dual distribution. |
| | D) | a tying arrangement. |
| | E) | forward integration. |
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11 | |
The density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area is called __________ distribution. |
| | A) | intensive |
| | B) | extensive |
| | C) | selective |
| | D) | exclusive |
| | E) | concentrated |
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12 | |
__________ arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals. |
| | A) | Channel conflict |
| | B) | Disintermediation |
| | C) | Cross-docking |
| | D) | Partnership inconsistency |
| | E) | Relationship variance |
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13 | |
Unifi, the leading U.S. maker of synthetic yarn, shares production-scheduling and quality-control information daily with Dupont, a principal supplier of raw materials. Dupont is part of Unifi's: |
| | A) | supply chain. |
| | B) | service continuum. |
| | C) | demand channel. |
| | D) | materials handling channel. |
| | E) | derived supply. |
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14 | |
A marketing expert described a __________ as looking like a butterfly. The manufacturer is the body of the butterfly with many different suppliers accumulated on one side of the body for the left wing and a large number of buyers collected on the other side to form the right wing. |
| | A) | logistical flow |
| | B) | demand chain |
| | C) | materials handling facility |
| | D) | supply chain |
| | E) | retailer cooperative |
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15 | |
___________ is the integration and organization of information and logistics across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers. |
| | A) | Supply chain management |
| | B) | Logistics management |
| | C) | Point-to-point management |
| | D) | Just-in-time management |
| | E) | Cost-effective flow |
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16 | |
What is the first step in choosing a supply chain? |
| | A) | developing an umbrella mission statement |
| | B) | understanding the customer |
| | C) | making sure the members of the supply chain harmonize with the organizational culture |
| | D) | creating a unifying interorganizational strategy |
| | E) | determining what the competition is doing |
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17 | |
The objectives of logistics management in a supply chain are to deliver maximum customer service and to: |
| | A) | minimize relevant logistics costs. |
| | B) | minimize employee productivity. |
| | C) | minimize shareholder's return on investment. |
| | D) | minimize employee layoffs. |
| | E) | maximize employee wages. |
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18 | |
Supply chain manufacturers balance total logistics cost factors against customer service factors. Which of the following is an example of one of the total logistics cost factors? |
| | A) | convenience costs |
| | B) | time |
| | C) | stockout costs |
| | D) | communication costs |
| | E) | all of the above |
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19 | |
With which customer service factor are quick response and efficient consumer response delivery systems most closely related? |
| | A) | time |
| | B) | dependability |
| | C) | inventory costs |
| | D) | communication |
| | E) | convenience |
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20 | |
The four key logistics functions in a supply chain include: |
| | A) | distribution, transportation, communication, and information. |
| | B) | transportation, inventory management, customer service, and distribution relationships. |
| | C) | distribution relationships, communication, transportation, and order processing. |
| | D) | transportation, operation of distribution centers, order processing, and inventory management. |
| | E) | information management, logistics management, customer service, and distribution relationships. |
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