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1 | |
If numbers from the state-run China National Network Information Center (CNNIC) are to be believed, China had more than 17 million Internet users as of June 2000. The Chinese government is filtering, tracing, and monitoring everything Chinese users do online as it looks for dissidents. Yahoo!, a U.S. Internet service provider, excludes correspondence related to human rights, democracy, or Tibetan freedom transmission to and from China so it will not lose its ability to operate in China. By self-regulating communication to and from China, Yahoo! is acting: |
| | A) | ethically but illegally. |
| | B) | ethically and legally. |
| | C) | unethically and illegally. |
| | D) | unethically but legally. |
| | E) | none of the above. |
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2 | |
Which of the following actions would be considered software piracy? |
| | A) | A printer in Taipei prints and binds 10,000 copies of a textbook without permission. |
| | B) | The owner of a small start-up business in Miami installs software in its five computers by copying disks borrowed from his accountant. |
| | C) | A designer in London uses a U. S. trademark on several of her products. |
| | D) | A student in San Diego borrows three favorite CDs from a friend and copies them for his own personal listening while he commutes to class. |
| | E) | All of the above actions would be considered examples of software piracy. |
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3 | |
The consumer's right to be heard was illustrated in limitations put on late-night and repeated calls by the Telephone Consumer Protection Act of 1991. Additional curbs on telemarketers' misrepresentations were enacted by the __________ in 1995 due to continued consumer complaints. |
| | A) | U.S. Department of Commerce |
| | B) | American Advertising Federation |
| | C) | Direct Marketing Association |
| | D) | Federal Trade Commission |
| | E) | Warren Commission |
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4 | |
Which of the following statements about codes of ethics are true? |
| | A) | All organizations are legally required to have and use a code of ethics. |
| | B) | Codes of ethics are formal statements of ethical principles and rules of conduct. |
| | C) | The existence of an ethical code is enough to ensure all employees act ethically. |
| | D) | Codes of ethics are unable to define ethical behavior when conflicts of interest exist. |
| | E) | All of the above statements about codes of ethics are true. |
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5 | |
Which of the following is one of the major reasons for the violation of ethics codes? |
| | A) | government regulation |
| | B) | family influence |
| | C) | religious beliefs |
| | D) | fear of disciplinary action |
| | E) | lack of specificity |
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6 | |
Gail Hambrick worked for the Medical College of Georgia when she reported that the medical teaching hospital was misusing a fund earmarked for indigent patients. When she reported her discovery to the state attorney general, she became a: |
| | A) | whistleblower. |
| | B) | scab. |
| | C) | crony. |
| | D) | ethical poacher. |
| | E) | ombudsman. |
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7 | |
Coca-Cola Enterprise (CCE), the world's largest soft-drink bottler voluntarily recalled 7,362 Coke Classic 8-packs in France because of possible small glass particles in the product. No glass was found in the bottles, but a CCE representative said that it would rather recall the product than risk one of its customers being injured. This sentiment is most closely related to which moral philosophy? |
| | A) | hedonism |
| | B) | utilitarianism |
| | C) | existentialism |
| | D) | moral idealism |
| | E) | socialism |
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8 | |
By providing the customer a choice of bags (paper or plastic), the grocery store is practicing: |
| | A) | moral idealism. |
| | B) | liberalism. |
| | C) | grandstanding. |
| | D) | green marketing. |
| | E) | situational ethics. |
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9 | |
The manufacturer of baby safety products has the following mission: "Products that protect our most valuable resource--our children." One of its products is a small cap that fits over sharp edges to prevent injury. The caps are made almost entirely of recycled plastic. For each package of protective caps sold, the company donates 5 percent of its profits to the Center for the Rehabilitation of Head Injuries. The company is demonstrating: |
| | A) | green marketing. |
| | B) | cause-related marketing. |
| | C) | societal responsibility. |
| | D) | its corporate culture. |
| | E) | all of the above. |
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10 | |
"There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engaged in open and free competition without deception or fraud." This quote is most closely associated with: |
| | A) | cause-related marketing. |
| | B) | profit responsibility. |
| | C) | caveat emptor. |
| | D) | market aggregation. |
| | E) | stakeholder responsibility. |
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11 | |
Glock, Inc. has set up a voluntary program that "fingerprints" every gun the company assembles. The program enables police to trace the owners of guns used in crimes when only the bullets or casings are recovered. This plan received praise from law enforcement officials, and the company is pleased to support it. This plan is an example of how a company practices: |
| | A) | profit responsibility. |
| | B) | mission synergy. |
| | C) | transactional marketing. |
| | D) | mass marketing. |
| | E) | stakeholder responsibility. |
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12 | |
Coca-Cola Enterprise (CCE), the world's largest soft-drink bottler voluntarily recalled 7,362 Coke Classic 8-packs in France because of possible small glass particles in the product. No glass was found in the bottles, but a CCE representative said that it would rather recall the product than risk one of its customers being injured. In terms of social responsibility, CCE is exhibiting: |
| | A) | profit responsibility. |
| | B) | market internationalization. |
| | C) | stakeholder responsibility. |
| | D) | cause-related marketing. |
| | E) | societal responsibility. |
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13 | |
ADM's seven largest facilities in the United States and Europe are powered by co-generation, which cuts electric use and purchases significantly. Co-generation is more environmentally-friendly than traditional power sources, producing less sulfur dioxide (SO2) and nitrogen oxide emissions. The Decatur, Illinois, co-generation facility burns a mixture of 10 percent used tires along with coal. Currently, the company's capacity allows it to burn about 11 million tires annually, more than the total discarded in Illinois each year. In terms of social responsibility, ADM is exhibiting: |
| | A) | profit responsibility. |
| | B) | mass marketing. |
| | C) | stakeholder responsibility. |
| | D) | product-related marketing. |
| | E) | societal responsibility. |
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14 | |
ADM's seven largest facilities in the United States and Europe are powered by co-generation, which cuts electric use and purchases significantly. Co-generation is more environmentally friendly than traditional power sources, producing less sulfur dioxide (SO2) and nitrogen oxide emissions. The Decatur, Illinois, co-generation facility burns a mixture of 10 percent used tires along with coal. Currently, the company's capacity allows it to burn about 11 million tires annually, more than the total discarded in Illinois each year. This is an example of: |
| | A) | the Valdez Principle. |
| | B) | cause-related marketing. |
| | C) | green marketing. |
| | D) | environmental marketing. |
| | E) | transactional marketing. |
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15 | |
Cause-related marketing (CRM) programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and: |
| | A) | protecting the environment. |
| | B) | enhancing corporate sales and profits. |
| | C) | following the guidelines of industry-specific codes of ethics. |
| | D) | fulfilling company objectives. |
| | E) | demonstrating ethical behavior. |
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16 | |
In 1982, Paul Newman began manufacturing Newman's Own brand of salsa, popcorn, and salad dressing. Since then Paul Newman has donated all of his profits (after taxes) from the sales of these items to a variety of different charities. A customer buying one of the Newman's Own products knows he or she is contributing to a worthwhile charity as well as enjoying a quality product. Newman's Own engages in: |
| | A) | philanthropic marketing. |
| | B) | goodwill marketing. |
| | C) | public relations marketing. |
| | D) | transactional marketing. |
| | E) | cause-related marketing. |
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17 | |
Which of the following statements about cause-related marketing is true? |
| | A) | Cause -related marketing will rarely motivate consumers to switch to a brand or a retailer that supports a good cause. |
| | B) | U.S. consumers generally have a negative opinion of companies that support causes. |
| | C) | Although consumers are interested in cause-related marketing, it does not raise much money for the cause. |
| | D) | Cause-related marketing is expected to decrease. |
| | E) | Cause-related marketing may be a valued point of difference for brands and companies. |
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18 | |
Environmentalists who are concerned about preserving the Amazon rain forest would be in support of: |
| | A) | national competitive advantages. |
| | B) | using whatever resources are available to improve a nation's quality of life. |
| | C) | economic hegemony. |
| | D) | sustainable development. |
| | E) | uncontrolled economic growth. |
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19 | |
Consumers have an obligation to __________ in the exchange process and in the use and disposition of products. |
| | A) | get everything they can for their money |
| | B) | do unto retailers as retailers would do unto them |
| | C) | reveal any and all pertinent personal information |
| | D) | act ethically and responsibly |
| | E) | not get upset if they feel they have been cheated |
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20 | |
Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because they: |
| | A) | may not want to sacrifice convenience. |
| | B) | lack the knowledge to make informed decisions. |
| | C) | may not want to pay higher prices. |
| | D) | may be confused about which products are truly "environmentally safe" given that many marketers claim to produce "green products" even if they aren't. |
| | E) | believe all of the above to be true. |
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