 | Chapter Objectives
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Chapter 5 - Objectives
- Outline the stages in the consumer decision process.
- Distinguish among three variations of the consumer decision process: routine, limited, and extended problem solving.
- Explain how psychological influences affect consumer behavior, particularly purchase decision processes.
- Identify major sociocultural influences on consumer behavior and their effects on purchase decisions.
- Recognize how marketers can use knowledge of consumer behavior tbetter understand and influence individual and family purchases.
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