 | Chapter Objectives
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Chapter 6 - Objectives
- Distinguish amng industrial, reseller, and gvernment markets.
- Recgnize key characteristics f rganizatinal buying that make it different frm cnsumer buying.
- Understand hw buying centers and buying situatins influence rganizatinal purchasing.
- Recgnize the grwing imprtance f nline buying in industrial, reseller, and gvernment markets.
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