Identify a four-step marketing research approach leading tmarketing actions.
Describe how secondary and primary data are used in marketing, including the uses of questionnaires, observations, experiments, and panels.
Be able tidentify and correct typical problems in designing questions for a questionnaire.
Understand how information technology enables information systems tbe used tlink massive amounts of marketing information tmeaningful marketing actions.
Recognize alternative methods tforecast sales and use the lost-horse and linear trend extrapolation methods tmake a simple forecast.
