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Student Edition
Instructor Edition
Advertising and Promotion : An Integrated Marketing Communications Perspective, 7/e

Michael A. Belch, San Diego State University
George E. Belch, San Diego State University
Keyoor Purani, Indian Institute of Management, Kozhikode

ISBN: 0070144966
Copyright year: 2010

This text-book is well known for its comprehensive coverage across communication modes, structure & organization of content, and emphasis on application & practice. It builds primarily on consumer understanding and relies heavily on media, consumer research, communication industry structure and regulatory environments. This very comprehensive and new edition shows how real organizations coordinate the various elements of the professional mix with other marketing activities.

  • Indian perspective boxes


  • Indian examples and data within the text


  • Boxed features having ethical perspectives, diversity perspectives, global perspectives & IMC perspectives


  • Career profiles of successful professionals in this field


This Online Learning Center is designed to enhance the learning. It provides the resources which will benefit both the instructors and students. Visit the Information Center to unravel the book's features.

The Student’s Center contains Glossary, Case Studies, Advertising Campaign Planner, Video, Advertising Target Practice, and Chapter wise - Chapter Objectives, Multiple Choice Quiz, Key Term Flashcards, Chapter Summary.This will give the flavor of the published book and would also help end users to hone their skill sets.

The Instructor’s Center provides instructors with Instructor's Manual, PowerPoint Presentations, Case Teaching Notes, Video IM and Acetates.

This part of the site is password protected and will be available only to the instructors who adopt the book. If you are an adopter and require a password, contact your Tata McGraw-Hill representative.



To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a complimentary copy for review.