Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 16e provides an unparalleled case line up.
(1) 28 of the 31 cases are new to this edition,
(2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about.
(3) Many cases involve high-profile companies.
(4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

With the Business Strategy Game, teams of students run an athletic footwear company in head-to-head competition against companies run by other class members. Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating. For a quick overview, or to sign up for a live demonstration, please visit: www.mhhe.com/thompsonsims. To register for an account, please visit: www.bsg-online.com.

With GLO-BUS, teams of students run a digital camera company in head-to-head competition against companies run by other class members. Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete with a product line that consists of both entry-level and upscale, “multi-featured” digital cameras that are sold worldwide. For a quick overview, or to sign up for a live demonstration, please visit www.mhhe.com/thompsonsims. To register for an account, please visit: www.glo-bus.com.

Premium Content
You can also purchase access to Premium Content features such as Case Tutor, Case Videos, Self Assessment and Test Your Knowledge Exercises, narrated PowerPoint slides, and content that can be downloaded to your iPod. Click on any chapter from the menu, then on any Premium Content within that chapter and you’ll be prompted to purchase (via eCommerce) access for $10. A one-time purchase will give you access to all Premium Content within every chapter.

McGraw-Hill Enhanced Cartridge
If the instructor is using a McGraw-Hill Enhanced Cartridge product, students can purchase access to their instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.

Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 16e provides an unparalleled case line up.
(1) 28 of the 31 cases are new to this edition,
(2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about.
(3) Many cases involve high-profile companies.
(4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

With the Business Strategy Game, teams of students run an athletic footwear company in head-to-head competition against companies run by other class members. Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating. For a quick overview, or to sign up for a live demonstration, please visit: www.mhhe.com/thompsonsims. To register for an account, please visit: www.bsg-online.com.

With GLO-BUS, teams of students run a digital camera company in head-to-head competition against companies run by other class members. Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete with a product line that consists of both entry-level and upscale, “multi-featured” digital cameras that are sold worldwide. For a quick overview, or to sign up for a live demonstration, please visit www.mhhe.com/thompsonsims. To register for an account, please visit: www.glo-bus.com.

Premium Content
Students can also purchase Premium Content access to features such as Case Tutor, Case Videos, Self Assessment and Test Your Knowledge Exercises, narrated PowerPoint slides and content that can be downloaded to an iPod. Clicking on the First Time Users link to the left will prompt the student to purchase (via eCommerce) access for $10. A one-time purchase will give the student access to all Premium Content within every chapter.

McGraw-Hill Enhanced Cartridge
If the instructor is using a McGraw-Hill Enhanced Cartridge product, students can purchase access to their instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.