An ideal text book for short-term certificate and diploma courses in Retailing Management.

Professionals working in the retail industry face new communication challenges today. It has become important for these professionals to understand various aspects of communication that can ensure increased sales, stronger customer relationships, better customer retention, quicker problem solving, enhanced professional image, and steadier work flow.

This book is an attempt to cater to the communication related needs of such professionals. It provides clear, accessible, and focused instruction on various functional aspects of communication. It will serve as a training tool for all professionals engaged in this industry.