Karen Webb is a degree-qualified marketer and trainer; however, the skills and knowledge she uses to write in the area of consumer and trade marketing come from her many years of practical marketing management experience.

Karen is an experienced consumer and trade marketer, having worked in a number of industries, including consumer electronics and hardware. Karen began her marketing career working for Sony, one of the world’s best known companies and brands. She then moved into the car-care business, where she was in charge of marketing the brands Turtle Wax, Duplicolor paints and Redex engine additives. Karen has also worked in the paint industry, marketing the Taubmans brand.

Karen currently teaches a range of marketing and advertising subjects at Western Sydney Institute of TAFE and has been involved in the production of numerous written resources and video scripts for marketing courses. The first edition of Consumer Behaviour was shortlisted for The Australian Award for Excellence in Educational Publishing in 2005.

Karen has also been keenly involved in the development of the TAFE marketing course syllabus, as well as contributing to the development and implementation of training packages in TAFE NSW. In addition to her teaching duties, Karen works in a consulting capacity for a number of small-business clients in Sydney.