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Consumer Behaviour 2e
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Student Edition
Instructor Edition
Consumer Behaviour, 2/e
Karen Webb, Western Sydney Institute of TAFE

ISBN: 0070278377
Copyright year: 2010

Table of contents


Contents in brief

CHAPTER 1 INTRODUCTION

CHAPTER 2 THE CONSUMER DECISION-MAKING PROCESS

CHAPTER 3 ORGANISATIONAL BUYING BEHAVIOUR

CHAPTER 4 PERCEPTION AND INFORMATION PROCESSING

CHAPTER 5 LEARNING AND MEMORY

CHAPTER 6 PERSONALITY

CHAPTER 7 MOTIVATION AND EMOTION

CHAPTER 8 ATTITUDES

CHAPTER 9 LIFESTYLES, VALUES AND CULTURE

CHAPTER 10 GROUPS, FAMILIES AND HOUSEHOLDS

CHAPTER 11 SITUATIONAL INFLUENCES AND THE CHANGING ENVIRONMENT

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