Dr Rajendra Nargundkar is Director, PES Management School, Bangalore. Before joining PES he was Professor, Marketing Area, Indian Institute of Management, Kozhikode and with IIM, Lucknow. A post-graduate (in marketing) of IIM Bangalore and a Ph.D. from Clemson University, USA, Dr Nargundkar has been actively involved in teaching, training, consulting and research for over 17 years in India and abroad. He has published in several international conferences and in the Academy of Management Journal, one of the top academic journals in USA.

Before entering academics, Dr Nargundkar has worked in the market research and advertising industries.

He was with Marketing and Business Associates (MBA), one of India’s leading Marketing Research agencies (now Gallup-MBA), and also with an advertising agency. He taught management and marketing courses at Clemson and Lander Universities in USA, and at Kirloskar Institute of Advanced Management Studies and Xavier Institute of Management in India. His teaching, research, training and consulting interests have spanned the areas of advertising, industrial marketing, international marketing strategy, services marketing, corporate strategy and Business Process Re-engineering. Dr. Nargundkar has also designed and conducted several Management Development Programmes for working executives on Marketing Strategy, Marketing Research, Positioning Strategy and Workshops on Competitive Strategy. He can be reached at Rnargundkar@iimk.ac.in