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Nargundkar-MR, 2e
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About the Authors
A brief note on the book
Table of Contents
Sample Pages


Student Edition
Instructor Edition
Marketing Research: Text and Cases, 2/e

DR RAJENDRA NARGUNDKAR, Director, PES School of Management, Bangalore

ISBN: 0070528055
Copyright year: 2003

Sample Pages



Chapter Opening Page (Fundamentals) (23.0K)

Chapter Opening Page (Application) (23.0K)

Input-output Data (17.0K)

Introduction to MR (15.0K)

Marketing Research Process (16.0K)

Opening Page Casestudy (25.0K)

Research Method and Design (15.0K)

SPSS Commands (16.0K)


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