<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::Mr Muhammed Muneer::/sites/dl/free/0070528462/347360/authormuneer.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif">Mr Muhammed Muneer (11.0K)</a>Mr Muhammed Muneer

Muhamed Muneer has extensive marketing and management experience across the Indian subcontinent and Middle East. He has worked or been associated with such global brands as Ford, GM, GE, Sony, Brother, Unilever, Lintas, Saatchi, Mazda, Saab and many others. An engineer and an MBA, Mr Muneer’s areas of expertise include strategic marketing, brand management, customer experience management and marketing communication. He is currently specialising in marketing strategies for small and medium businesses, and writing, lecturing, consulting and advising several SMEs in the areas of marketing, corporate image building, customer experience management and branding strategies.

Mr Muneer is a co-founder of Innovative Media, a knowledge management company, in 1999 and currently the CEO and Chief Consultant there. Innovative Media is primarily focused on knowledge management services, but it would develop certain online training products in the near future. The major services include:

1. Conceptualising and organising public seminars on key management topics with the use of single or multiple celebrity speakers and management gurus with a view to help corporates build their reach in certain well-identified segments.

2. Identify the needs of corporate houses for brand equity and knowledge management and bridge the gap through appropriate workshops.

3. Develop training modules for corporate executives.

4. Building appropriate properties around knowledge management for corporates.

Innovative Media has tied up with the world-renowned Patricia Seybold Group for offering their patented customer relationship management tools and consulting services in India and Middle East. Muhamed Muneer has also formed strategic alliances with such management and marketing gurus as Bernd Schmitt (Experiential Marketing guru), Robert Kaplan (Balanced Scorecard), Debra Semans, Douglas Holmes (E-Governance) and Jay Conrad Levinson (Guerrilla Marketing). Muhamed’s client list includes a number of SMEs in various industrial sectors including software and dotcoms. He has worked/undertaken assignments, along with his network of consultants in the following areas:

* Corporate image building and identity

* Brand and corporate strategic planning

* Brand and marketing audits including process, structure, human resources and positioning

* Marketing communication and decision- making, audit and selection

* Brand evaluation

* Market entry planning and execution including international marketing and distribution arrangements

* Marketing process and organisational consulting

* New product development systems and Stage Gate Process implementation

* Category management issues

* ERP implementation with respect to marketing

* Internet as a strategic marketing tool

* Entry and exit strategies

* Sales and distribution -- strategies, structure, systems and training

* Advertising and communication issues and agency selection

* Strategies for brand extensions, decisions on how many brands are enough, revitalising brands through application of several patented models

* Strategies for the new economy and branding in the Internet era.

He writes a number of widely appreciated expert columns across the world including India, Sri Lanka, Cyprus, Dubai and Saudi Arabia. He also has a few published books to his credit and is currently working on a few key projects with a leading publisher.

He may be reached at mmuneer@yahoo.com.