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Pradhan - OLC
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Table of Contents
Book's Preface
List of Retail Snapshots
Foreword by Mr K Biyani
Sample pages


Student Edition
Instructor Edition
RETAILING MANAGEMENT, Text & Cases

Swapna Pradhan, Formerly head Franchise Div Pantaloon Retail(I)Ltd

ISBN: 0070585407
Copyright year: 2004

List of Retail Snapshots



Snapshot 1.1: The Indian Perspective 5
Snapshot 1.2: Retail Sector to Absorb 3.5 lakh People 6
Snapshot 1.3: New Age Grocery Shopping—Sangam Direct 8
Snapshot 1.4: New Initiatives — ITC’s e-Choupal 12
Snapshot 1.5: The Changing Face of Indian Retail 14
Snapshot 1.6: The Unsung Heroes of Indian Retail 16
Snapshot 1.7: The Unsung Heroes of Indian Retail—Sarvanna Stores, Chennai 19
Snapshot 2.1: The Pioneers in Shop-in-Shop (SIS) Retail in India 33
Snapshot 2.2: Kendriya Bhandar 34
Snapshot 2.3: India's Largest Supermarket 35
Snapshot 2.4: Automated Vending at Tata Coffee 40
Snapshot 2.5: Airport Retailing and The Bombay Store—A Unique Experience 41
Snapshot 2.6: Metro Cash & Carry 42
Snapshot 2.7: The Indian Paanwalla 43
Snapshot 3.1: Some Retail Mission Statements 51
Snapshot 3.2: ITC's Retail Expansion 53
Snapshot 3.3: Benetton Segments Retail Strategy 56
Snapshot 3.4: Ebony. Holding its Own! 56
Snapshot 3.5: The Dubai Shopping Festival 60
Snapshot 3.6: The Business of Sale 60
Snapshot 4.1: Changes in Consumer Spending 69
Snapshot 4.2: The Youth Opportunity 73
Snapshot 4.3: India Market Demographics Report 2002 74
Snapshot 4.4: What does the Consumer Look For? 76
Snapshot 4.5: Shoppers' Stop Probes Minds of Customers 77
Snapshot 5.1: How Far is the Customer Willing to Travel 81
Snapshot 5.2: Types of Shopping Centers 83
Snapshot 6.1: Shopper's Stop Buying Career Ladder 103
Snapshot 6.2: The Six Month Merchandise Plan 110
Snapshot 6.3: Merchandise Management for a Bookstore 115
Snapshot 7.1: Legal Issues in Sourcing in India 119
Snapshot 7.2: The Private Label Leaders 124
Snapshot 7.3: Share of Private Label in Total Sales 124
Snapshot 7.4: The Foodworld Experience 125
Snapshot 7.5: Category Management at Pantaloon 129
Snapshot 8.1: An Example of Cost Plus Pricing 135
Snapshot 8.2: Affordable Pricing—The Westside Story 137
Snapshot 8.3: Concept of MRP in India 141
Snapshot 9.1: Performance Evaluation at PRIL 155
Snapshot 9.2: Shoppers’ Stop Limited—The Values 157
Snapshot 10.1: Retail Theft 161
Snapshot 10.2: Indicative List of Licenses Needed 162
Snapshot 10.3: Co-branded Cards in India 163
Snapshot 11.1: 3-Year Financial Summary—P&L Account:
Pantaloon Retail (India) Limited 168
Snapshot 11.2: Present Industry Benchmarks 173
Snapshot 12.1: EAN In India 176
Snapshot 12.2: Gaining the Technology Edge 179
Snapshot 12.3: A Shorter Shelf Life 180
Snapshot 12.4: India’s Very Own Click & Mortar Bookstore 184
Snapshot 12.5: Future Technology? 185
Snapshot 13.1: Positioning Strategies Adopted by Some Retailers 193
Snapshot 13.2: The Wardrobe Exchange 202
Snapshot 13.3: Creating a Youth Brand 204
Snapshot 14.1: Vijay Sales—The Customer Comes First! 209
Snapshot 14.2: Customer Service as a Part of the Mission—Q.S.V.C—Quality, Service, Value and Cleanliness 211
Snapshot 14.3: Exceeding Customer Expectations 212
Snapshot 14.4: Loyalty Programmes in India 217
Snapshot 15.1: In Tune with the Customer 228
Snapshot 15.2: Turning to Functional Design 232
Snapshot 15.3: Space Planning 236
Snapshot 16.1: The Food World Supply Chain 248
Snapshot 16.2: ZARA—Spain’s Retail Success Story 249
Snapshot 16.3: The Wal-Mart Way 250
Snapshot 16.4: Providing Value to the Customer Through an
Integrated Supply Chain 251

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