Chapter 11 Internet Exercises - Visit several general interest or entertainment sites on the Internet that contain ads. Find and describe an ad that attempts to change the following to help form or change attitudes:
a. Affective component
b. Cognitive component
c. Behavioral component - Visit several company websites. Find and describe one that attempts to change the following to help form or change attitudes:
a. Affective component
b. Cognitive component
c. Behavioral component - Visit several interest or entertainment sites on the Internet that contain ads. Find and describe an ad that uses one of the following to help form or change attitudes:
a. Credible source
b. Celebrity source
c. Humorous appeal
d. Fear appeal
e. Comparative appeal
f. Emotional appeal - Visit several company websites. Find and describe one that uses one of the following to help form or change attitudes:
a. Credible source
b. Celebrity source
c. Humorous appeal
d. Fear appeal
e. Comparative appeal
f. Emotional appeal - Visit the American Plastics Council website (www.plasticsresource.com). What attitude change techniques does it use? Are they effective?
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