Chapter 18 Internet Exercise - Monitor several product- or activity-related chat sites or interest groups for a week. Prepare a report on how a marketer could learn about the following by doing this.
a. Customer satisfaction levels and customer commitment
b. Product use
c. Customer evaluation processes - Join Active.com. Evaluate its weekly e-mail newsletter.
- Find a company site that helps the company in terms of relationship marketing. Describe and evaluate this effort.
- Find an independent complaint website (go to Yahoo and search for “complaints about ____”) for the following firms. What insights does it provide? How should the targeted company respond?
a. United Airlines
b. Disney
c. Ford - How should marketers use www.eComplaints.com?
- Find a product, company, or brand site that helps the consumer use a product properly or effectively. Describe and evaluate this effort.
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