Examine several magazines. Copy two ads that do a good job of encouraging the reader to visit a website. Justify your selection using the principles of perception described in this chapter.
Visit one of the following websites. Evaluate the site on the principles of perception covered in this chapter.
Visit several company websites until you find one that you feel makes effective use of the principles of perception that we have covered and one that violates these principles. Provide the URL of each and justify your selections.
Use the Internet to determine the following. What do you conclude from this?
a. Who is advertising on the Internet?
b. Who is using the Internet?
c. Who is reading the ads on the Internet?
