Marketing: Concepts and Cases (Special Indian Edition) Information Center:


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	Student Edition
	Instructor Edition

Marketing: Concepts and Cases (Special Indian Edition), 13/e

Michael J Etzel, University of Notre Dame
Bruce J Walker, University of Missouri-Columbia
William J Stanton, University of Colorado-Boulder
Ajay Pandit, Professor, Hainan University, Hainan, China

ISBN: 0070600902
Copyright year: 2005

This authoritative textbook on marketing features examples and cases that highlight global issues, technology, ethics, and decision making. Other marketing themes integrated throughout the text include critical and current topics such as global marketing, customer relationship management, small business and entrepreneurship. The Indian context has been highlighted at all relevant places in the text.

SPECIAL FEATURES:

Free Student CD-ROM: The CD-ROM packaged with this book features an interactive online business case (simulated), which allows students to create business strategies and strategize marketing plans in a simulated business setting.

• Indian context: Apart form in-text and boxed examples, this edition contains a chapter-length discussion on rural marketing (Appendix A) and 8 cases in the Indian setting (Appendix B)

• You Make the Decision Boxes: These boxes present synopses of actual situations faced by marketers and require students to respond.

• Chapter-Related and Part-Ending Cases, and Chapter Opening and Chapter Closing Cases

• CRM & Database Management

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a complimentary copy for review.