Michael J. Etzel received his Ph.D. in marketing from the University of Colorado. Since 1980, he has been a professor of marketing at the University of Notre Dame. He also has been on the faculties at Utah State University and the University of Kentucky. He has held visiting faculty positions at the University of South Carolina and the University of Hawaii. In 1990, he was a Fulbright Fellow at the University of Innsbruck, Austria. His other overseas assignments include directing and teaching in the University of Notre Dame’s program in Fremantle, Australia, in 1994, and the University’s London MBA program in 1998.

Professor Etzel has taught marketing courses from the introductory through the doctoral level. He received a Kaneb undergraduate teaching award from the University of Notre Dame in 2001. His research, primarily in marketing management and buyer behavior, has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and other publications. He is the coauthor of another college-level text, Retailing Today. He has been active in many aspects of the American Marketing Association at the local and national levels. He served as chairman of AMA’s board in 1996–1997.

Bruce J. Walker became professor of marketing and dean of the College of Business at the University of Missouri–Columbia in 1990. Professor Walker received his undergraduate degree in economics from Seattle University and his master’s and Ph.D. degrees in business from the University of Colorado.

Professor Walker was a member of the marketing faculties at the University of Kentucky and then at Arizona State University. Dr. Walker has taught a variety of courses, including principles of marketing. His research, focusing primarily on franchising, marketing channels, and survey-research methods, has been published in the Journal of Marketing, Journal of Marketing Research, and other periodicals. He has also coedited or coauthored conference proceedings and books, including Retailing Today. Dr. Walker has been involved with the American Marketing Association, including serving as vice president of the Education Division. Currently, he is a trustee for the International Franchise Association’s Education Foundation and a member of several corporate boards including Salton, Inc., an international housewares company.

William J. Stanton is professor emeritus of marketing at the University of Colorado– Boulder. He received his Ph.D. in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand.

A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who’s Who in America and Who’s Who in the World.

Ajay Pandit is Professor, School of Economics and Management, Hainan University, Haikou, Hainan, China. Before joining Hainan University, he was Dean and Professor at School of Management Studies, Guru Gobind Singh Indraprastha University (GGSIPU) on deputation from Faculty of Management Studies (FMS), Delhi University. Prof Pandit has been on the faculty of FMS, a top 10 Bschool in the country, for more that 20 years. He did his BE, MBA, LLB and PhD from University of Delhi. Dr. Pandit is a brilliant academic, an avid researcher, a prolific writer, a consultant, and an institution builder, all rolled into one. He has been bestowed upon the “Higher Education and Development Award” by the International association of Educators for World Peace (an UN-affiliated NGO) at the Higher Education and Development Summit held at New Delhi in April 2004. Dr. Pandit has to his credit many research papers, articles and 4 books. He has guided several students into completing their PhDs.