Marketing: Concepts and Cases (Special Indian Edition), 13/e
Michael J Etzel,
University of Notre Dame Bruce J Walker,
University of Missouri-Columbia William J Stanton,
University of Colorado-Boulder Ajay Pandit,
Professor, Hainan University, Hainan, China
ISBN: 0070600902 Copyright year: 2005
Feature Summary
This edition continues to be a popular text for the “principles” course in marketing. The text features in-text, cases and boxed examples that highlight global issues, technology, ethics, and decision making. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. The Indian context has been highlighted at all relevant places in the text.
Special features:(Indian Context)
New A chapter-length appendix on rural marketing (Appendix A)
Eight Indian cases including those on the CTV market in India, Asian Paints and Colgate Boxed exhibits on such brands and companies as Dolby Stereo, Colgate, Tata Indica, Apollo Hospitals, Tata Aig, Nirula’s, Videocon, HLL, ITC, Hutch, ICICI Bank, LG and so on.
Student CD-ROM: The free CD-ROM packaged with this book features an interactive online business case (simulated), which allows students to create business strategies, strategize marketing plans in a simulated business setting.
Video Cases: Each chapter is accompanied by a video case. All the cases deal with familiar firms facing significant marketing challenges.
You Make the Decision Boxes: These boxes present synopses of actual situations faced by marketers and ask students how they would respond.
Chapter-Related and Part-Ending Cases, and Chapter Opening and Chapter Closing Cases.
CRM & Database Management: This edition highlights "hot" marketing topics including CRM and Database Management.
2005
Tata McGraw-Hill