Marketing: Concepts and Cases (Special Indian Edition) Information Center: Table of Contents


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Marketing: Concepts and Cases (Special Indian Edition), 13/e

Michael J Etzel, University of Notre Dame
Bruce J Walker, University of Missouri-Columbia
William J Stanton, University of Colorado-Boulder
Ajay Pandit, Professor, Hainan University, Hainan, China

ISBN: 0070600902
Copyright year: 2005

Part I: The Nature and Scope of Marketing

1. The Field of Marketing

2. The Dynamic Marketing Environment

3. Global Markets and Marketing

Part II: Identifying and Selecting Markets

4. Consumer Markets and Buying Behavior

5. Business Markets and Buying Behavior

6. Market Segmentation, Targeting and Positioning

7. Marketing Research and Market Information

Part III: Product

8. Product Planning and Development

9. Product-Mix Strategies

10. Brands, Packaging, and Other Product Features

11. Services Marketing

Part IV: Price

12. Price Determination

Appendix A - Marketing Math

13. Pricing Strategies

Part V: Distribution

14. Channels of Distribution

15. Retailing

16. Wholesaling and Physical Distribution

Part VI: Promotion

17. Integrated Marketing Communications

18. Personal Selling and Sales Management

19. Advertising, Sales Promotion, and Public Relations

Part VII: Managing the Marketing Effort

20. Strategic Marketing Planning

21. Marketing Implementation and Evaluation

22. Marketing and the Information Economy

Appendix A-Rural Marketing

Appendix B-Additional Case Studies

Detailed Table of Contetnts (33.0K)

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