Learning Objectives

[1] Define ethnocentrism, and explain what Hofstede concluded about applying American management theories in other countries.

[2] Identify and describe the nine cultural dimensions from the GLOBE project.

[3] Draw a distinction between individualistic cultures and collectivist cultures.

[4] Demonstrate your knowledge of these two distinctions: high-context versus low-context cultures and monochronic versus polychronic cultures.

[5] Explain what the GLOBE project has taught us about leadership.

[6] Explain why US managers have a comparatively high failure rate in foreign assignments, and identify an OB trouble spot for each stage of the foreign assignment cycle.