Robert D. Hisrich,
Case Western Reserve University Michael P. Peters,
Boston College Dean A. Shepherd,
University of Colorado at Boulder
ISBN: 0070620172 Copyright year: 2005
The text is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. It maintains its well-known "from start to finish” approach. Actual case studies and entrepreneur profiles would help illustrating successful and not-so-successful ventures.
Feature highlights
Increased emphasis on the presentation of the business plan to investors, the management team, and forecasting sales in the early stages of the start-up.
A strong and up-to-date marketing chapter that emphasizes customer service, stronger marketing research and market segmentation
"As Seen in Entrepreneur Magazine" boxes
End-of-chapter research tasks and class discussion questions
2005
Tata McGraw-Hill