Business Research Methods with Student CD-ROM, (SIE) Information Center:


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	Student Edition
	Instructor Edition

Business Research Methods with Student CD-ROM, (SIE), 9/e

Donald Cooper, FLORIDA ATLANTIC U-BOCA RATON
Pamela Schindler, WITTENBERG UNIVERSITY

ISBN: 0070620199
Copyright year: 2006

Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. Managerial decision making is the underlying theme. The structure of the text encourages and supports completion of an in-depth business research project during the semester.

Focus on interpretation of data

Emphasis on qualitative research

Updated coverage of data mining

End-of-chapter case studies

In-text “Snapshot” boxes

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