Marketing (SIE) Information Center:


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	Student Edition
	Instructor Edition

Marketing (SIE)

Dhruv Grewal, Babson College
Michael Levy, Babson College

ISBN: 007066711x
Copyright year: 2008

This exciting new offering for the principles of marketing course is extremely student-friendly, has an applied focus, and is modern in approach. It incorporates the new American Marketing Association’s definition of “Marketing”. The motto, "Marketing Creates Value" permeates this text and is emphasized through the 4 main themes of the book -- entrepreneurship, service, global marketing, and ethics.

Feature highlights:

Written from the ground up using the AMA’s new definition of marketing, making it one of the most current texts.

The main themes of the text include, Value, Services, Global Marketing, Ethics and Entrepreneurship.

The Interactive Student Toolkit in the accompanying web site facilitates experiential learning and assessment, and in learning how to do marketing.

End of Chapter Materials include a chapter summary, key terms, marketing application exercises instead of “list and describe”-type questions and “Net Savvy” exercises that encourage students to do reading/research before answering thoughtful questions.

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a complimentary copy for review.