 | Perception and Learning in Organizations
AFTER READING THIS CHAPTER, YOU SHOULD BE ABLE TO:
- Outline the perceptual process.
- Explain how we perceive ourselves andothers through social identity.
- Outline the reasons why stereotypingoccurs and describe ways to minimizeits adverse effects.
- Describe the attribution process and twoattribution errors.
- Summarize the self-fulfilling prophecyprocess.
- Explain how empathy and the JohariWindow can help improve our perceptions.
- Define learning and explain how it affectsindividual behaviour.
- Describe the A-B-C model of behaviourmodification and the four contingenciesof reinforcement.
- Describe the three features of sociallearning theory.
- Summarize the four components ofKolb’s experiential learning model.
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