 | Decision Making and Creativity
AFTER READING THIS CHAPTER, YOU SHOULD BE ABLE TO:
- Explain why people have difficultyidentifying problems and opportunities.
- Contrast the rational choice paradigmwith how people actually evaluate andchoose alternatives.
- Describe three ways that emotionsinfluence the selection of alternatives.
- Outline how intuition operates.
- Describe four causes of escalationof commitment.
- Describe four benefits of employeeinvolvement in decision making.
- Identify four contingencies that affect theoptimal level of employee involvement.
- Outline the four steps in the creative process.
- Describe the characteristics of employeesand the workplace that support creativity.
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