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Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College


Features

Locker, Kaczmarek and Braun features a 30-module structure, providing short, focused topics, followed by extensive assignments, and related Polishing Your Prose review of skills. This allows for greater teaching flexibility and in-depth discussion of topics not covered in other texts (e.g. Module 5 – Designing Documents, Slides and Screens and Module 19 – Working and Writing in Teams).

Polishing Your Prose - At the end of each module, provides students with a review of common writing & grammar errors and frequently encountered problems, with instructions on how to correct them.

PAIBOC (Purpose, Audience, Information, Benefits, Objections, Context) Approach - Provides students with a consistent learning framework, which encourages critical thinking and reinforces skills development.

End-of Module Employability Skills 2000+ from the Conference Board of Canada - Helps students focus on nationally promoted standards

Question-and-Answer Format - Key headings ask questions, instead of making statements, with the answer provided in the body of the text. This helps students identify key problems in business communications, prepare for testing, and promotes critical thinking skills.

Blue-and-Red Annotations - Helps students understand and apply a revision process to the material they have just learned. Red points out areas of improvement needed for the first draft, while blue identifies positive changes of the final draft examples.

Sites-to-See - Marginal boxes identify URLs with website name and brief description of on-line recourses for additional readings and information on the topic at-hand.

Current Job Search Tactics - Located in Module 26, includes how to explore the hidden job market and post an on-line résumé.





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