Overview

This new text provides a unique approach to a hands-on course. The book is divided into 30 modules, which are shorter than traditional chapters. This innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this text takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job, referencing the Conference Board of Canada’s Employability Skills 2000+ throughout.

Business Communication: Building Critical Skills, First Canadian Edition provides a very comprehensive, relevant, and up-to-date discussion of the key concepts in business communication, such as using you-attitude, delivering negative messages, presentation skills, and job hunting. Its innovative pedagogical system guides student learning and helps students to easily locate, review, and retain key information, while its profiles of Canadian businesspeople illustrate the importance of strong communication skills in today’s marketplace.