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Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College

Informative and Positive Messages

Learning Focus

After reading and applying the information in Module 10, you’ll be able to demonstrate

Knowledge of

  1. The criteria that define positive messages
  2. The “good news” message structure
  3. The persuasive component present in all effective messages

Skills to

  1. Continue to analyze business communication situations
  2. Organize and write positive messages
  3. Write standard informative and positive messages





McGraw-Hill/Irwin