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Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College
Persuasive Messages

Learning Focus

After reading and applying the information in Module 12, you’ll be able to demonstrate

Knowledge of

  1. Direct and indirect persuasion organization
  2. Persuasive appeals
  3. Narrative voice

Skills to

  1. Choose and implement a persuasive strategy
  2. Write effective subject lines for persuasive messages
  3. Organize persuasive messages
  4. Identify and overcome objections
  5. Write common kinds of persuasive messages
  6. Continue to analyze business communication situations





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