Business Communication: Building Critical Skills

Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College

Persuasive Messages

Self Quiz


1	Making the reader want to do what you ask is called
		A)	Emotional appeal.
		B)	Psychological appeal.
		C)	Factual appeal.
		D)	Intrinsic appeal.


2	Performance appraisals need to both protect the organization and
		A)	Give bad news.
		B)	Give good news.
		C)	Motivate the employee.
		D)	None of the above.


3	Which type of letter asks readers to pay for services they have already received?
		A)	Collection letters.
		B)	Sales letters.
		C)	Invoice letters.
		D)	None of the above.


4	A message that describes what a former employee did for an organization and how well is called a(n)
		A)	Letter of transmittal.
		B)	Sales letter.
		C)	Letter of recommendation.
		D)	Invoice.


5	A tool to analyze a persuasive situation is called
		A)	PAIBAC
		B)	PABAIC
		C)	PAIBIC
		D)	PAIBOC


6	Persuasion is unnecessary in today's business world.
		A)	True
		B)	False


7	Intrinsic motivation lasts longer than extrinsic motivation.
		A)	True
		B)	False


8	People with a vested interest in something are more likely to be receptive to change.
		A)	True
		B)	False


9	The best way to deal with an objection is to ignore it.
		A)	True
		B)	False


10	Being factual is a way to gain credibility.
		A)	True
		B)	False

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