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Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College
Adapting Your Message to Your Audience

Internet Exercise



1

Examining a Web Page for Audience Analysis

Check out http://reactorz.com/ . What audience is this page aimed at? How do you know? Do the design and content accurately reflect this audience? The language? Why or why not? What changes or improvements, if any, would you make to the site to help it better appeal to its audience? Write a 1- to 2-page memo to your instructor detailing your findings.





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