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Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College
Adapting Your Message to Your Audience

Learning Focus

After reading and applying the information in Module 2, you'll be able to demonstrate:

Knowledge of

  1. The variables of the communication process
  2. The disparate audiences who may evaluate your business messages
  3. The importance of adapting your message to your audience
  4. Audience-analysis strategies

Skills to

  1. Reflect on your own personality characteristics
  2. Analyze your audience when composing messages
  3. Adapt the content, organization, and form of your messages to meet audience needs





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