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Business Communication: Building Critical Skills

Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College

Adapting Your Message to Your Audience

Self Quiz


1	Which of the following concepts is NOT important to audience analysis?
		A)	Demographics
		B)	Kinesthetics
		C)	Psychographics
		D)	Discourse Community


2	Which of the following is NOT a gatekeeper?
		A)	A secretary who opens the mail for a small business and passes everything on to its owner
		B)	The Director of Human Resources at a large company who screens all internal applicants for eligibility before sending the most promising ones on to department heads for a specific position
		C)	A program director at the Canada Council for the Arts who screens all grant applications to ensure conformity to the application criteria before forwarding them to the review board
		D)	A manager who chooses the best employee suggestion from her unit to submit to the company-wide competition


3	Which audience makes a decision or acts on the basis of your message?
		A)	Primary audience
		B)	Secondary audience
		C)	Initial audience
		D)	Gatekeeper


4	Which audience may assign the message?
		A)	Primary audience
		B)	Secondary audience
		C)	Initial audience
		D)	Gatekeeper


5	You have decided to send a message to your supervisor requesting vacation time. You brainstorm some basic concepts and now must decide how to phrase this information for your supervisor. You are at what step in the communication model?
		A)	Sending
		B)	Receiving
		C)	Encoding
		D)	Decoding


6	A reader of your document can be part of your primary audience and part of your initial audience at the same time.
		A)	True
		B)	False


7	Audience analysis is not important because chances are you will know your audience well.
		A)	True
		B)	False


8	There can be multiple discourse communities within the same organization.
		A)	True
		B)	False


9	Empathy is thinking only of your own needs.
		A)	True
		B)	False


10	When it's not possible to meet all audience members' needs, writers should focus on gatekeepers and decision makers first.
		A)	True
		B)	False

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