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Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College

Designing Documents, Slides and Screens

Learning Focus

After reading and applying the information in Module 5, you'll be able to demonstrate

Knowledge of

  1. The impact of document appearance, layout, and design
  2. Essential design principles
  3. The relationship between readability and your credibility

Skills to

  1. Assess visual literacy.
  2. Apply design principles to paper pages, presentation slides, and Web pages.
  3. Use computers to increase document readability





McGraw-Hill/Irwin