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Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College
You and Attitude

E-Learning Session

  1. How do I create you-attitude in my sentences? Talk about the reader-except in negative situations.
    1. To create you-attitude.
      • Talk about the reader, not about yourself.
      • Don't talk about feelings, except to congratulate or to offer sympathy.
      • In positive situations, use you more often than I. Use we when it includes the reader.
      • Avoid "you" in negative situations.
        1. ExamplesTRANSPARENCY MASTER
          1. CONCEPT CHECK True or False: You-attitude focuses on you, the writer, hence the term you-attitudeCONCEPT CHECK.
  2. Does you-attitude basically mean using the word you?No.
    1. All messages should include you-attitude, but the word to achieve it will change depending on the situation. POWERPOINT SLIDE
      • CONCEPT CHECK True or False: In a job application letter, keeping you to a minimum is generally a good ideaCONCEPT CHECK
  3. I've revised my sentences. Do I need to do anything else? Emphasize what the reader wants to know.
    1. Good messages apply you-attitude beyond the sentence level.
    2. Create you-attitude with content. POWERPOINT SLIDE
    3. Organize information to build goodwill. POWERPOINT SLIDE
      • CONCEPT CHECK True or False: Organize information the way that works best for you to create strong you-attitude. CONCEPT CHECK
  4. Go to the Self-Quizzes section if you would like to test your understanding of this module.




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