McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | Instructor Centre | Information Centre | Home
Career Corner
Templates
Sample Letters
Self-Assessment
Glossary
CBC Videos
In the News
E-STAT
Learning Focus
Sites to See
Video Cases
Self Quiz
Internet Exercise
Electronic Lecture Notes
E-Learning Session
Feedback
Help Center


Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College
You and Attitude

Learning Focus

After reading and applying the information in Module 6, you'll be able to demonstrate

Knowledge of

  1. The differences between writer-centred and reader-centred messages
  2. Elements of persuasive writing

Skills to

  1. Begin building goodwill
  2. Adapt your message to the audience
  3. Emphasize what the reader wants to know
  4. See another point of view





McGraw-Hill/Irwin




Copyright2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.