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Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College

Positive Emphasis

Learning Focus

After reading and applying the information in Module 7, you'll be able to demonstrate

Knowledge of

  1. The impact of negative information on your reader
  2. Techniques to convey appropriate tone in your messages

Skills to

  1. Continue building goodwill
  2. Emphasize the positive
  3. Use positive emphasis ethically
  4. Choose an appropriate tone





McGraw-Hill/Irwin