McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | Instructor Centre | Information Centre | Home
Career Corner
Templates
Sample Letters
Self-Assessment
Glossary
CBC Videos
In the News
E-STAT
Learning Focus
Sites to See
Self Quiz
Internet Exercise
Electronic Lecture Notes
E-Learning Session
Feedback
Help Center


Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College
Reader Results

Internet Exercise



1

Analyzing Reader Benefits on a Web Site

Go to www.bose.com to review promotional material on high-end stereo equipment. What reader benefits are offered to convince the reader to purchase the equipment? How would you rate these benefits in terms of effectiveness? Are they described in you-attitude? How well? What improvements might you suggest? Report your findings in a 1- to 2-page memo to your instructor.





McGraw-Hill/Irwin




Copyright2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.