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Business Communication: Building Critical Skills
Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College
Reader Results

Learning Focus

After reading and applying the information in Module 8, you’ll be able to demonstrate

Knowledge of

  1. Maslow’s Hierarchy of Needs
  2. Elements of reader-centred messages
  3. The importance of identifying audience benefits

Skills to

  1. Use audience analysis to identify and choose reader benefits
  2. Develop reader benefits with logic and details
  3. Match the benefit to the audience





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