Business Communication: Building Critical Skills

Kitty O. Locker, Ohio State University
Steven Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan College

Reader Results

Self Quiz


1	Which is NOT a tier of Maslow's Hierarchy of Needs?
		A)	Physical
		B)	Psychological
		C)	Esteem
		D)	Self-Actualization


2	Creating a scenario rich with sensory impressions is called
		A)	Sensory Description.
		B)	Physical Description.
		C)	Psychological Description.
		D)	None of the above.


3	Which of the following benefits come automatically from using a product or doing something?
		A)	Extrinsic Benefits.
		B)	Exterior Benefits.
		C)	Intrinsic Benefits.
		D)	Interior Benefits.


4	Should reader benefits be phrased in you-attitude?
		A)	Yes, because they sound less selfish and more effective that way.
		B)	No, because the focus should be on the benefits, not the reader.
		C)	It doesn't really matter-benefits are benefits, and the reader is not part of the equation.
		D)	None of the above.


5	How many reader benefits should a person try to develop for an informative message?
		A)	One to three.
		B)	Three to five.
		C)	Five to seven.
		D)	Eight or more


6	Reader benefits are important only in negative messages.
		A)	True
		B)	False


7	Love and belonging are needs identified on Maslow's Hierarchy of Needs.
		A)	True
		B)	False


8	A feature by itself is not a benefit.
		A)	True
		B)	False


9	There is no relationship between audience and reader benefits.
		A)	True
		B)	False


10	People tend to be motivated by both a belief that they can succeed and the rewards that success brings.
		A)	True
		B)	False

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