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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Welcome to the Online Learning Centre for Basic Marketing, 10th Canadian Edition. Visit the Information Centre to explore the book's features. Students will find valuable study aids in the Student Centre. And the Instructor Centre provides faculty with a useful source of downloadable supplements.

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