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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

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Contents:

Overview
Features
Table of Contents
Sample Chapter
Supplements
About the Authors
PageOut
Reviews & Proposals
Review Copy
Primis Online
Knowledge Gateway


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