About the Authors

Stanley J. Shapiro

Stanley J. Shapiro received his B.A. from Harvard and his MBA and Ph.D degrees from the Wharton School of the University of Pennsylvania. His doctoral dissertation was a 'politics of distribution' study focusing on the Ontario Hog Producers' Marketing Board. He then taught at Wharton for three years before moving to Montreal to join first, an advertising agency and then a marketing research firm. In 1967, he became an associate professor at the McGill Graduate School of Business. He became a full professor in 1972 and between 1973 and 1978 he was Dean of the McGill Faculty of Management. In 1981, he became a Professor of Marketing at Simon Fraser University where he was also Dean of Business Administration between 1987 and 1997. Dr Shapiro has also been a Visiting Professor at Queen's University, Bentley College and Royal Roads University.
         Dr. Shapiro is a Past Chair of the Canadian Federation of Deans of Management and Administrative Studies. During his career he has conducted numerous evaluations of BBA, MBA and Ph.D programs at other Canadian universities. He was also a member of a CIDA sponsored Task Force that established close (and still continuing) Federation links with comparable organizations of Deans in South Asia. Dr. Shapiro is also a former editor of the Journal of Macromarketing and was an Editorial Board member of the Journal of Marketing for over thirty years. He currently serves on the Editorial Boards of the Journal of Macromarketing, the Journal of Global Marketing, the International Marketing Review and the Journal of Business Ethics.
         Dr. Shapiro is a past president of the Montreal chapter of the American Marketing Association and a former National Director of that organization. Also, he is both a Past Governor and a Distinguished Fellow of the Academy of Marketing Science. He has published extensively with subjects ranging from marketing history to the financial dimensions of marketing management.
         Much of his consulting has been public sector-related including such major projects as the first marketing study ever conducted by Canada Post and active involvement in the Canadian government's Conserver Society initiatives. Between 1987 and 1993, Dr Shapiro was also an elected School Trustee in Burnaby, British Columbia.

Kenneth B. Wong, Queen's School of Business

Ken Wong is a faculty member at Queen's School of Business, where he has held both teaching and administrative positions. In his last administrative assignment, he was a principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program, the MBA for Science & Technology, has itself been a cover feature: it was named Canada's Number One MBA in Canadian Business' annual ratings for four consecutive years from 1996-2000.)
         As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named the 1998 winner of the Financial Post's Leaders in Management Education award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen's, he has also taught in degree programs at Carleton University, Radcliffe College and Harvard's Continuing Education Program and in executive programs at Dalhousie and the University of Alberta.
         Ken is a frequent speaker and facilitator in conferences and executive development programs around the world. His corporate clients have included: 3M Canada; Alcan; Andersen Consulting; Arthur Andersen; AT&T (Canada); BC Hydro; Bell Canada; Canada Post; Canada Trust; Central Park Lodges; Dalsa; Dupont; Empire Financial Group; Equifax Canada; Falconbridge Mines; Frito-Lay; General Accident Insurance; H.Y. Louie (London Drugs and IGA); Hummingbird; JetForm Corporation; Lombard Insurance; Mountain Equipment Coop; Microsoft; Rohm & Haas; Royal-SunAlliance; SaskTel; Scott Paper; Sonoco Products Company; Starbuck's; Telus; and, Texec. He has also served a variety of public agencies and associations including: Canadian Advanced Technology Managers (CATM); New Brunswick Department of Economic Development & Tourism; Credit Union Central of Saskatchewan; Canadian Urban Transit Association; Canadian Association of Chemical Distributors; Canadian Council of Grocery Distributors; Hostex; National Association of Printers and Lithographers; North American State & Provincial Lottery Association; Office or the Attorney General (Ontario); Province of Nova Scotia; Saskatchewan Wheat Pool; and, the North York Board of Education.
         As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He has served as a regular contributor to Marketing magazine and recently authored an essay in the Financial Post's Managing Global Business series. His current research focuses on devices that assist technology-driven and public sector organizations in becoming more 'market-oriented' and in enhancing their 'marketing productivity'.
         Private corporations which have used Ken as a marketing and strategic planning consultant include: Equifax; Baxter Corporation; Bell Canada; Rohm & Haas; Tremco Products; SRG Software; Sprint Canada; Xerox; General Electric (U.S.); Southmedic; QL Systems; Rx Plus and Sherritt-Gordon. He has also served as a Strategic Advisor to the Ontario Ministry of Education and Training and on various task forces for the Kingston Area Economic Development Corporation in addition to sitting on the Community Editorial Board of the Kingston Whig-Standard. He often assists on judging panels, most recently for the 2000 Canadian 'Best 50' competition (excellence in privately-owned business) and the 1999 and 2000 Cassies (advertising) and was a member of selection committee for the Canadian Sales Hall of Fame.
         He received his B.Comm and MBA degrees from Queen's University prior to a period of doctoral studies at the Harvard Business School. A member of a number of Advisory Boards and Boards of Directors, he is listed in the Canadian Who's Who and the International Who's Who of Business Professionals.

William D. Perreault, University of North Carolina

E. Jerome McCarthy, Michigan State University