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Basic Marketing: A Global Managerial Approach, 10/e

Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Overview

The Tenth Canadian Edition of Basic Marketing is all about being 'new': The introduction of new marketing management concepts. The introduction of a new co-author who is highly in tune with new marketing concepts. Also included is the introduction of new CBC video content delivered from web or by videotape.
Continuing its high standard of excellence, Basic Marketing offers continued integration of e-marketing, I-marketing, e-business, and e-commerce materials, with a stronger emphasis on integration of concepts into functional areas of marketing. A top of the line supplements package includes: Learning Aid - best-selling study guide that is highly integrated with the text - by a new author (Gail Robertson of UWO); and The Marketing Game - Windows version by Perreault/Mason (a US product that can be packaged with Shapiro).

2002 McGraw-Hill Higher Education
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