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Basic Marketing: A Global Managerial Approach, 10/e

Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Sample Chapter

To introduce Basic Marketing, 10th Canadian Edition, we've posted a sample chapter in Adobe Acrobat PDF format. This is final content from the textbook, displayed with the true look and feel of the printed book.

Chapter 3, The Changing Marketing Environment (772.0K)

To view this file, Adobe's free Acrobat Reader application is required. It can be downloaded from Adobe's Website.

2002 McGraw-Hill Higher Education
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